Trainers Cash in on Weight Loss Supplements
The Biggest Loser has been running on NBC since 2004. The show involves credible personal trainers, Jillian Michaels and Bob Harper, who say diet and exercise are all you need to lose weight. It turns out even reputable celebrity trainers are looking to cash in on weight loss supplements, even unproven ones.
Off the show, and far from any website claiming to be affiliated with the show, Michaels and Harper both sell weight loss supplements. These are products not just sold under their names, these products have been cultivated by the stars who believe in their success. Because supplements do not need to be approved by the FDA (The US Food and Drug Administration), Michaels and Harper could potentially be selling harmful material.
Neither trainer has their weight loss supplements advertised on their websites, instead they created new websites especially for the purpose of hawking these supplements. Michaels uses the slogan “America’s Toughest Trainer Helps YOU Lose Weight,” and Harper claims he is “America’s #1 TV Weight Loss Authority.” These slogans wrap right back to the show which claims to only use a healthy diet and extreme workout plan to lose those extra pounds.
In an interview with Fat Bottom Girl’s, Michaels went against her own teachings in order to help promote her rapid weight loss system:
For quite some time I’ve been searching for compounds that would help overcome the two greatest pitfalls to successful weight loss: first, not having the willpower to actually reduce your caloric intake (follow a diet plan); and second, not seeing and feeling results quickly enough to motivate you to continue toward a healthier life. My new products are designed to cut through all the diet jargon and help you get the results you want. Credit.
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